Adding Video to Enhance Empathy

Adding a personal video to your website can really enhance the appearance and the personal feeling that someone gets when they visit. This doesn’t have to be a professionally shot video, just one that conveys your sincerity without being a blatant sales pitch. You may be surprised how for this can get you.

In this day and age people tend to feel disconnected. There is no personal touch, especially when you start becoming more internet/on line dependent. We all are individuals in our cubicles or home offices, but the feeling of being cutoff from our peers, customers and suppliers is growing.

Looking around when you are out in public will give you a real sense of what I am trying to convey here. You see people either walking purposefully or strolling casually, but they probably have something in common. They either have a cell phone pressed to their ear, or a little flashing light indicating a blue-tooth enabled phone.

I remember the first time I saw someone with a wireless headset and talking. I thought they were a lunatic. one more loose screw in the giant machine, can you relate to what I am saying? There is even a commercial now where a guy is in the convenience store talking on his wireless and the clerk thinks he’s being robbed and attacks the man. Yes, it is a funny commercial, but is that where we are headed? All in our own world, even when we are out in public? Being rude to people serving us by not even having the courtesy of turning off the phone during a face to face interaction?

This is where a video on a site ties into things. Yes, it still isn’t human interaction, but it does give a feeling for what the other person is like. I have seen many videos embedded into websites and only small percentage actually reach out and touch you. Those seem to be ones that are unscripted, but have experts with an agenda. That agenda can have a sales pitch to it, but to be sincere, it has to have real content in it as well:Adding a personal video to your website can really enhance the appearance and the personal feeling that someone gets when they visit. This doesn’t have to be a professionally shot video, just one that conveys your sincerity without being a blatant sales pitch. You may be surprised how for this can get you; Not hints about content, not clues or “teasers” but actual useful content.

How patient are you? Can you sit through 20 minutes of video if it has usable points? Or are you too used to the two minute flash of video? Does it matter what you think people want to see?

The real answer to that is no. Do you want to eliminate some of your potential clients by refusing to cater to a broader audience? You shouldn’t. The Internet and your marketing plan should both be unencumbered by the either/or choices of the ‘real world.’

Yes, years ago your budget would be restrained by the monetary decisions of newspaper, magazine, radio or television ads. The Internet doesn’t hamstring you there. Don’t choose one or the other. Choose both. Do short videos and long videos. Distribute them on the plethora of video sites. Don’t limit yourself to what you think people want to see, experiment with different types of videos, embed unique links and track what works and then focus on that. But still don’t ignore what doesn’t work as well.

The video that reaches one million viewers or more (think about NFL Championship TV ads) don’t do you any good if they don’t bring you customers. Better to have your video viewed by 100 people and 10% turn into customers, than to have it viewed by thousands who don’t act.

Business Videos should be used to gain customers, not fans. Viewers turn into customers by seeing someone they can relate to and empathize with. Staged and scripted ‘ads’ are not the way to do that. Relax, turn on the camera and be yourself. Don’t over edit or over-think, just let people know who you are and how your product is a solution to obstacles in their path. Customers will beat a path to your portal.