Online video marketing has become one of the many popular forms of advertising on the Internet, especially with the rise of enormous video archives such as YouTube. YouTube is undoubtedly the most popular resource for people looking for online streaming video and nothing else even comes close to it in terms of the sheer number of visitors it receives.
YouTube can also be a useful marketing tool for your company if you know how to take advantage of its features correctly. While it may seem a daunting task, impossible to get noticed out of such a vast number of videos on there. Although there is no substitute for making quality content, there are a number of ways to make your presence known.
The first thing that you should do is set up your own dedicated YouTube channel, which is a portal only updated and used by you. This helps to better organize your work and make it stand out more. Any serious online video marketer using video networks (in general) should have their own portal there. Your personal YouTube portal can also make it easier for people to subscribe you your updates and new content which will help you to keep in contact with customers and keep their business.
In addition to creating your own channel and profile, you can then customize your page to give it an individual and more attractive appearance. It is not a complicated task.
YouTube also offers a number of different account types which can help you specialize more in a specific area which in turn will allow you to more effectively target your specific audience. YouTube comes with four different account types other than the standard. If you stick with the standard one for now, you can always change it later to something else.
It is also important to remember that there are some universal rules for online video. Ideally, your marketing videos should be around five minutes in length. YouTube also has a one-hundred megabyte file size limit on any file that you wish to upload. Remember that content made specifically for the Internet is best done in short videos. To keep the viewer’s interest, you need to provide as much information as possible, and in a way that is entertaining and not going to make them lose patience.
Once you have created and uploaded your content, you should also make sure that it is placed in the right category. This well help you to focus more specifically on potential customers. This must not be overlooked as it often is, because having the right tags on your videos is essential for getting as many viewers as possible.
From your portfolio of videos, you can also create playlists based on a specific niche. This will better help you to keep things organised and offer more to the viewers. It can also help with up-selling.
Once all the above is done, you should link to your video from your website and other areas. It is also a good idea to comment on other people’s clips to get yourself noticed, since a comment will provide a direct link to your YouTube page.