Channel Partner Portal As an Effective Business Solution

Many companies engage in and rely on many kinds of alliances to make most out of their business. Retailing, dealership, and reselling are just some of the common terms for these partnerships.

In the Information Technology industry, particularly in software development, the term ‘channel partnership’ is often used to denote the nature of the partnership between a manufacturer or producer and a dealer or reseller. A channel partner is a company or vendor that enters into a deal with a manufacturer to market and sell the products, technologies, or services produced by the manufacturer. Through this arrangement, manufacturers have the chance to promote their products or services, while the channel partners have access to profitable products or services and the necessary tools and resources to market them. This symbiotic business set up or relationship enables both parties to share in the profit.

Channel partnership is an effective business module that in fact, most major IT companies have adapted this marketing tool to enhance their production. Well-known examples are IT giants IBM, Microsoft, and AMD. Notice that these companies are international corporations, which means they all supply products and services for a global market.

To establish an effective partnership and maximize the benefit they can obtain from it, manufacturers often create a channel partner portal for their resellers. It is usually a real-time web-based application equipped with marketing resources, sales and pricing details, and technical support for a manufacturer’s partners. The portal is typically hosted on the manufacturer’s server, and can be accessed by channel partners through a granted access in the official manufacturer’s website. Through this business tool, both parties have direct access to all strategies and solutions for sustaining a mutually beneficial business relationship.

Aside from marketing and sales, a partner portal is also an effective solution for monitoring progress, improving performance, updating certain skills of the partners or resellers. Some businesses, especially those working for a global market, will often find the need to implement an “upgrade” for a set of skills critical for boosting company sales.

An example of a channel partner portal created for this purpose is the Arabic training module recently developed and introduced by AMD for its Middle Eastern partners. The goal is to equip their partners in Middle East, Turkey, and Africa with the latest skills for better communication with their customers. To achieve this goal, AMD came up with a training portal with multimedia (text, audio, and video) integration for easier navigation. It is worth noting that the portal was created in Arabic, an important detail to ensuring that AMD’s Middle East wing will have the best understanding of the head company’s goals and purpose for the training.

Channel partner portals have been popular business solutions both for small and large business enterprises. If you think your business needs one, there are many channel management companies that offer customizable solutions for all kinds of purpose or goals. Choose the one with best offers, tools, and accessibility options for your needs.

Top Benefits of Video Marketing

The human factor is the only feature on which enterprises, whether on or offline, stand or fall. Entrepreneurs offer goods or services on sale to prospective clients, all of whom are humans. The quantity of money being transacted depends on the buyers’ perception of the goods and services; better perception means more money.

For an enterprise to succeed, you as entrepreneur will have to present or place it in viewing range of persons who are keen and ready to buy your goods or services. This sentence is very significant. Your sales pitch must be made in front of the eyes of those who want to buy such goods.

How does it work? Well, there are folks who are looking for things you’re offering to meet their various needs. If he sees your offer and likes it, it’s quite likely he’ll pay you money and become your “customer”. If this happens, it means you’ve successfully “marketed” your products.

There are several ways you can do good marketing. It depends on what your product is. For example, if it’s an automobile, you could offer test drives to hot prospects. Equivalent, your marketing could hinge upon offering the latter trial use on a restricted basis. That would convince him it’s just what he needs and wants.

Here the Internet poses a serious problem because no way can prospects physically see or handle the object. This is where video marketing comes in, offering an excellent method for you to present your products visually before feature-hungry eyeballs.

Mind you, there are some technical issues you must address, using broader bandwidths being one. Only then can you seamlessly include web video features in your website. It’s almost certain web viewers will be thrilled handling this wonderful new medium that brings products they can see, albeit virtually, and get the feel of. That you can do so efficiently and quickly enhances your marketing advantage tremendously to gain the shorter interest span of netizens. They’re not like folks relaxing in armchairs browsing through magazines in leisurely fashion!

Research informs us the typical netizen spends a maximum of only 8 seconds before abandoning a site and moving on to another one. Netizens are impatient people who’re looking for quick, user-friendly search solutions. No long haul answer search scrolling for them! Scrolling to reach texts are particularly unfriendly.

Increasingly, people are finding what they’re looking for at online video portals. One huge contemporary success story is YouTube.com (now owned by Google). These days, with subscribers opting for high bandwidth, it’s simple for them to save video marketing data on their hard disks rather than old-fashioned text based advertising messages. The former is easy and gives more pleasure. The conclusion is clear, viz. the popularity of online video portals is definitely on the rise.

The success of video marketing is owing to the inherent persuasive trustworthiness of products the viewer can see for himself. It creates an exciting bond between buyer and seller. You can be a winner with online video marketing!

Promotion of Online Portals

There are various methods to promote an online portal or website to maximize promotion efforts. This is true, especially for companies that depend a great deal on increased visibility of their products and services in the public domain. It is being increasingly found that customers and consumers these days are well informed of choices thanks to the wealth of information that is available, literally at fingertips.

While the Internet is flux with comprehensive tutorials, guides and PPTs that list the many ways and means to promoting portals, the effort is mountainous even for trained sales & marketing professionals. Experts opine that sometimes a broad outline covering a wide range of options works best for companies, regardless of their size and turnover, simply because the efforts are not concentrated wholly on one aspect and are distributed over a wide range.

Most of the online promotional activities are still centered on tried and tested methods like content marketing, email marketing, paid search engine advertising, social media marketing and SEO etc.

Broad outlines to get started

The best way to plan promotion is ‘to start at the very beginning’. Most of the time, companies draw up different strategies that work best for them according to market statistics, customer requirement, current economic conditions, operating costs and expected returns. But some guidelines can be drawn up on a very wide outlook, starting with the ‘basics of beginning’. Some of the most common factors relating to this are:

1. Basic information on the site’s search engine optimization

2. Considering whether focus on social media will help and the proportions to be divided between popular sites like Facebook, LinkedIn, Pinterest and Twitter etc.

3. Deciding which aspect of Search Engine Marketing – Google AdWords, Pay-Per-Click advertising, SEO campaigns etc. – will bring more refined results

4. Implementing a lead acquisition effort followed up with a target oriented email marketing campaign to get more responses

5. Knowing the target audience

6. Listing in prominent business directories

7. Level of content marketing to do

8. Targeting specific websites that can help reach more prospects

Here it is useful to consider the following:

A. Target websites – blogs, forums, industry specific community and social sites, information hubs.

B. Enhance website or portal through:

i. Addition of Blog
ii. Audio Recordings & Podcasts
iii. Free reports and e-books
iv. Info-graphics
v. Recorded Webinars
vi. Video Pages
vii. Written Tutorials

C. Content distribution & marketing

i. Article – Newsletter marketing
ii. Collaborative industry or sector projects
iii. Document sharing
iv. Guest blogging
v. YouTube

5 Reasons Why Video Marketing is a MUST For Any Business Promotion!

Since the advent of video portals like the Youtube, video marketing has taken a big leap in providing affordable way for webmasters to promote their products and services effectively.

Gone are those days when the video production companies used to charge heavily to make a video presentation for the web. Also, most small business turned down the idea of video marketing mainly because the tools and resources used to watch the presentations made in flash were not easily available and also the return of investment was questionable.

But thanks to technology and the advent of video hosting services, producing and distributing marketing videos to promote any business on the Internet has become a walk on the cake. Some companies have started offering services at rock bottom prices and video marketing has started receiving rave reviews in the Internet marketing niche.

Here are 5 Reasons why video marketing is a MUST for any business promotion.

Easy Availability of Basic Tools:

Only until a few years ago, downloading files from the internet was a daunting task and watching videos on the internet was a nightmare due to the slow internet speed. Now that things have changed drastically, watching videos is now fun with high speed Internet and most importantly availability of various flash players in the market like the adobe macromedia flash player etc. This is the most famous version of the flash player, which allows you to watch flash presentations of the highest quality, and also allows webmasters to host their videos on standard yet simple servers. Since the macromedia flash player would be installed by default by most of the operating systems, it would be very easy for the viewer to watch the videos effortlessly.

High Speed Internet Access:

As already discussed gone are the days of low speed Internet access which would bore the viewer to close their browsers. Now-a-days high speed internet is a rage even in sub-urban areas of under-developing countries and a high percentage of internet browsers are able to watch video effortlessly.

The advent of Video Hosting Services:

YouTube has changed the face of internet advertising and has added a new hope for budding internet marketers to try out various web 2.0 techniques to deliver laser targeted traffic to their websites. YouTube is one among the many free video hosting platforms which allow you to freely upload your videos and share them with the millions of viewers who would enjoy the presentations at the comfort of their home.

Low Cost hardware:

The costs associated with equipment, which are used in the production of videos, have come down rapidly and the quality of that equipment has increased tremendously. Therefore making videos are now within the reach of an average Webmaster.

Affordable Custom Tailored Video Presentations:

A lot of companies are now popular in the video production niche. They not only offer high quality video presentations at a very affordable price but the quality they maintain is of a very high standard. Once such service, which has received rave reviews from the video marketing niche, is FlashMarketingVideos.com. Although they are comparatively new to the market the high quality videos they produce and their customer support is amazing. The price tag associated with their service has made them stand on top of their competitors.

In conclusion, Hiring video marketing companies has now become very affordable and thus it is almost a necessity to make video marketing an essential part of your marketing strategy.