Social networking allows a customer to have the feeling of being in control versus a site where it just tells you facts and allows no feedback from the customer. This can provide an unsatisfied customer with the feeling that the company has no room for change which can lead in a decrease in retention rates. When discussing interactive customer support sites, having an interactive support forum may not save a company, but it will give you a happier customer base and higher brand awareness.
Meaning in a whole this can bring about a more successful business when the customer is happy because it will increase their likelihood of staying with the company. In the environment social networking plays a huge part. Technology has come so far that not having a computer is mediocre especially in a business environment. In the environment even not having a computer at home can hinder from going forth with furthering careers or education, news or even entertainment. It is said that the web is the window for all types of opportunity especially for growing businesses, job search, and shopping. Even though the people in the environment have become more technology savvy individuals have also become more lazy. With society more reliant on Internet services it proves one of the reasons for laziness in the United States.
Community portals have also improved which are commonly used by consumers. Community portals help consumers have access to what many can call a global community, because you will have a lot of access to outside sources within a customer’s own home which allows the option for consumers to view information about products and services that businesses put out. This type of portal allows consumers to discuss their satisfaction interactively about those same products and services that they used. It is been discovered that in the networking community the more appealing that businesses make their companies whether it be pictures, videos, or audio the more appealing it becomes to the customer.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing and social networking.
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